WATCH AND LISTEN TO “THIS IS WHO WE ARE NOW” HERE!
With six of the nine tracks recorded in Vancouver and produced by the legendary Bob Rock (Metallica, Aerosmith, Mötley Crüe, Bon Jovi, Tragically Hip), Now Or Nowhere is without a doubt the most powerful and accomplished record of the band’s career. composed of Lee-la Baum (vocals / guitar), Tom Shemer (guitar / vocals), PY Letellier (bass / vocals) and Dave Traina (drums / vocals).
The Damn Truth marks its territory with « This Is Who We Are Now ». The band here and now. The song is also proof that inspiration can strike anytime: “This song was born on the road and can be considered a 100% group collaboration,” says Tom Shemer. “I will never forget that moment when I was driving to a concert in East Texas and PY was sitting next to me. I said to him, « Hey, press RECORD on the voice recorder, » and I hummed « This is who we are now » into hisphone. Months later, while we were in the studio, Lee-la took the microphone and without putting anything on paper, she did the take. That’s it, that’s all. »
Now or Nowhere is the third album by The Damn Truth, a band that, in many ways, has been hiding in plain sight for the last nine years, slowly bubbling up from the underground on to the radar of a wider audience. Now or Nowhere is the album that should fix the situation once and for all. Unable to finish the album with Bob Rock because of COVID-19 restrictions, the band recorded the remaining three songs with help from Juno Award-winning producer Jean Massicotte (Patrick Watson) who mixed Everything Fades; mixing was done by Vance Powell (Jack White, Chris Stapleton), Nick DiDia (Bruce Springsteen, Rage Against The Machine), and Mike Plotnikoff (Van Halen, Cranberries, Three Days Grace). It’s worth noting there are three Grammy Award winners on this album (Bob Rock, Vance Powell and Nick DiDia)
They’ve played Europe and across the United States, opened tours for ZZ Top (and partied with Billy Gibbons in his pyjamas), the Sheepdogs, Styx and Rival Sons, sold out the legendary Whisky a Go Go in Los Angeles and sold out the Corona Theatre in their hometown of Montreal. It’s a lineage of hard work that’s come to fruition with Now or Nowhere.