Loud (Mouth) Scoop!

Montebello Rockfest – New Joint Effort

Montebello Rockfest founder Alex Martel and Pointe-Calumet’s Beachclub owner Olivier Primeau are pleased to announce that they are joining forces for the new Montebello Rock event, whose first edition will take place on June 14-15, 2019.

Announced last Fall, the festival is put together by Alex Martel, his long-time team and his family.  Olivier Primeau and his team will lend a hand with festival operations amongst other things as a minority partner.

“Olivier and his dynamic team have been doing great work with their different projects, regardless of the musical genre.  Their involvement is a great addition to my team and we share a common vision of the future of Montebello Rock!” -Alex Martel

“This festival is a mythical event in Quebec and Alex has become a rock legend, so I’m very happy to get involved in Montebello Rock.  And don’t worry, there won’t be any techno music in Montebello!” -Olivier Primeau

The lineup of this first back to the roots edition will be announced in the upcoming weeks.  The Early Bird presale sold out in a few days and regular tickets are now available.

What : Montebello Rock
Where : Montebello Marina (Montebello, QC)
When : June 14-15, 2019
How much : $69 + tax presale, free for kids 10 and under
Website :
Facebook: www.facebook.com/montebellorock
Instagram: www.instagram.com/montebellorockofficial
About Alex Martel
Known for having founded Rockfest in 2005, then 17-year-old Alex Martel quickly put together the largest rock festival in Canada, welcoming thousands of music fans from around the world.  The ‘Montebello kid’ rose to prominence thanks to his unique background story, entrepreneurial success, proximity with festival-goers and world tours with his band Deadly Apples, winning countless tourism and cultural awards, as well as participating in several high-profile interviews in Canada.

About Olivier Primeau
From grocery clerk to co-owner of Beachclub in Pointe-Calumet – the largest outdoor club in North America – Olivier Primeau quickly became one of Quebec’s top influencers thanks to his mastery of social media and his reality TV shows such as XOXO.  He has since expanded his involvement in several Canadian events including Metro Metro, Escapade, Oasis and Arrivals.  He has also developed extensive merchandise items and drinks under the Beach Day Every Day brand and has recently released his autobiography.